This campaign targeted active home buyers across the USA with a focus on high-intent search terms. Over a one-month stretch it generated 31 conversions from 467 clicks at a 6.63% conversion rate and a $6.03 average CPC, for a total spend of $2,800 — putting cost per lead comfortably inside the client's target range. Campaign structure leaned on tightly themed ad groups and continuous negative-keyword pruning to keep click quality high.

A leaner, budget-conscious build for a client testing the waters in a new market. With just $800 in spend across the month, the account delivered 18 conversions from 135 clicks and 3.01K impressions at a $5.35 average CPC — proof that a focused campaign can produce booked appointments even on a modest budget. Landing page and ad copy were aligned tightly to a single lead type to keep cost per lead low.

A scaled-up campaign built for volume: $2,410 in spend drove 11.2K impressions and 585 clicks at a $4.11 average CPC, closing the month with 43 conversions. Bidding and budget pacing were adjusted weekly based on day-of-week performance patterns, and top-performing ad variations were rotated in to keep conversion rate climbing as spend increased.